These guidelines apply to use of the IU logo in print applications only. For Web guidelines, see the New Media section.
The "block IU," created in 2002, is the foundational element for the Integrated Image Program and should be used on all university stationery items and in a prominent location on the covers of all printed materials published by the university and its units. Use of the IU seal is to be reserved for specific ceremonial and executive-level communications and can be approved through iucomm [at] iu [dot] edu (IU Communications). For information on how individual university units should present their names in combination with "Indiana University," or to order a signature, see "Request Signatures" at left.
For more information about print standards and guidelines, see the
Integrated Image Guide (14.8 MB PDF).
The official Indiana University cream and crimson are key components of the Integrated Image Program and are the primary colors for use by all IU-administered campuses.
Consistent use and careful matching are essential in establishing and maintaining a unified image.
The Pantone® colors should be used when printing stationery items. When a Pantone color is not available, the CMYK mix may be used. In instances where IU cream is impractical or not available, white may be used.
Primary Color Palette
IU Crimson / Pantone© 201
C0 M100 Y63 K29
IU Cream / Pantone© 9161
C7 M9 Y20 K0
Purdue Gold / Pantone© 1245
C0 M28 Y100 K18
C0 M0 Y0 K100
Secondary Color Palette
IU Dark Gray / C0 M0 Y0 K70
IU Light Gray / C0 M0 Y0 K25
IU Midnight / Pantone© 5405
C71 M30 Y13 K14
IU Violet / Pantone© 667
C59 M58 Y4 K12
IU Olive / Pantone© 5767
C30 M12 Y66 K36
IU Leather / Pantone© 722
C3 M45 Y64 K9
A unique and proprietary typeface has been developed to help establish a consistent visual tone for the IU signature system and provide a familiar, welcoming core element in official communications. The IU font family is the only font family authorized for use within Indiana University signatures. It may not be used for any purpose other than an IU signature.
The IU font family will not be distributed for general use. iucomm [at] iu [dot] edu (IU Communications) is the primary supplier of the IU signature system. If a chancellor or dean would prefer to have an in-house graphic designer prepare a unit's signature files, that designer can contact IU Communications for information and training. All signatures must be approved before use.
The following font families are preferred fonts for use on official stationary and signage:
- Trade Gothic (all typefaces)
- Officina Sans and Officina Serif
- Franklin Gothic
They should be used to complement and contrast with signatures incorporating the IU font family and can be used for either text or display purposes where appropriate. They should never be used in an official signature.
Notes about specific fonts:
- Trade Gothic, Officina Sans, and Officina Serif are not system fonts, so your unit must purchase a license for their use. These fonts are best used for print purposes.
- Georgia is a system font already installed on most computers and is appropriate for all media.
- Franklin Gothic is a system font already installed on most computers and is best used for print purposes.