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Indiana University

New Media

Guidelines

The graphics and guidelines on this page are adapted for electronic media and are specific to Web and other electronic media applications. For print guidelines, see Print. The block IU—with or without an IU signature—should be used on all screen presentations, including Web, PowerPoint, and television. The IU seal should be reserved for specific ceremonial and executive-level applications, and use of the seal must be approved by the image [at] indiana [dot] edu (IU Office of Creative Services).

Electronic standards and guideline details are available in the
Integrated Image Guidelines (14.8 MB PDF).

Colors

The official Indiana University cream and crimson are key components of the Integrated Image Program and are the primary colors for use by all IU-administered campuses.

Consistent use and careful matching are essential in establishing and maintaining a unified image. The HEX values are for screen display only. In instances where IU cream is impractical or not available, white may be used.

Primary Color Palette

IU Crimson Color Block

IU Crimson / Hex #7D110C

IU Cream Color Block

IU Cream / Hex #F8F3D2

Purdue Gold Color Block

Purdue Gold / Hex #AF906A

IU Black Color Block

Black / Hex #000000

IU Hyperlink Color Block

Hyperlinks / Hex #990000

The palette should be used in principal electronic communications such as Web sites, e-newsletters, and PowerPoint presentations.

Secondary Color Palette

IU Dark Gray Color Block

IU Dark Gray / Hex #6D6E70

IU Light Gray Color Block

IU Light Gray / Hex #B0B2B4

IU Midnight Color Block

IU Midnight / Hex #2d637f

IU Violet Color Block

IU Violet / Hex #6f679d

IU Olive Color Block

IU Olive / Hex #808a53

IU Leather Color Block

IU Leather / Hex #c78036

The secondary palette provides complementary options that may be used in combination with the primary palette. These colors are recommended but not required.


Typography

If you're using graphical text or embedded fonts in electronic media projects, you may use the typefaces mentioned in the print section.

The recommended typefaces for hypertext on Indiana University Web sites are Arial, Georgia, and Trebuchet MS. The following are acceptable uses of these typefaces on Web sites: