New Media
Guidelines
The graphics and guidelines on this page are adapted for electronic media and are specific to Web and other electronic media applications. For print guidelines, see Print. The block IU—with or without an IU signature—should be used on all screen presentations, including Web, PowerPoint, and television. The IU seal should be reserved for specific ceremonial and executive-level applications, and use of the seal must be approved by iucomm [at] iu [dot] edu (IU Communications).
Electronic standards and guideline details are available in the
Integrated Image Guidelines (14.8 MB PDF).
Colors
The official Indiana University cream and crimson are key components of the Integrated Image Program and are the primary colors for use by all IU-administered campuses.
Consistent use and careful matching are essential in establishing and maintaining a unified image. The HEX values are for screen display only. In instances where IU cream is impractical or not available, white may be used.
Primary Color Palette
IU Crimson / Hex #7D110C
IU Cream / Hex #F8F3D2
Purdue Gold / Hex #AF906A
Black / Hex #000000
Hyperlinks / Hex #990000
The palette should be used in principal electronic communications such as Web sites, e-newsletters, and PowerPoint presentations.
Secondary Color Palette
IU Dark Gray / Hex #6D6E70
IU Light Gray / Hex #B0B2B4
IU Midnight / Hex #2d637f
IU Violet / Hex #6f679d
IU Olive / Hex #808a53
IU Leather / Hex #c78036
The secondary palette provides complementary options that may be used in combination with the primary palette. These colors are recommended but not required.
Typography
If you're using graphical text or embedded fonts in electronic media projects, you may use the typefaces mentioned in the print section.
The recommended typefaces for hypertext on Indiana University Web sites are Arial, Georgia, and Trebuchet MS. The following are acceptable uses of these typefaces on Web sites:
- Use Arial for all hypertext.
- Use Georgia for all hypertext.
- Use Arial for navigation and Georgia for body content.
- Use Trebuchet MS for navigation and Arial for body content.
