Indiana University has undergone a communications makeover. Its printed materials and Web sites were once chaotically diverse, with different logos, colors, and fonts for each department and program. Without a clear visual link to IU, public audiences were often uncertain about which units were connected to the university. At the request of the Trustees of Indiana University, the Vice President of Public Affairs and Government Relations now guides the Integrated Image Program, which seeks to create a consistent visual identity for all of IU.
The program’s visual identity guidelines pertain to all official communications including publications, stationery, billboards, giveaways, Web sites, and videos. They explain how to use the block IU and university seal, and how to apply typography and colors for a consistent look that strengthens the image of the university.
The link to the manual below (Integrated Image Guidelines) now includes guidelines for IU centers, institutes, auxiliaries, and affiliates, as well as an updated FAQ.